Improving Website Seminar from TFM&A 2009
Posted on: February 27, 2009
Improving Website Seminar from TFM&A 2009
My note:
Web marketing, email mobile, SEO, etc…
Its good but you need to have a real digital strategy,
Customer optimisation is great but you need to convert by converting a prospect or a lead, need to be able to do your own content management and manage lead as getting email from visitor, analytic is important for knowing what people do on your site(how long they spend on it, what page they visit) paperclick is good for keyword, you can see what make people make them doing enquiries via your website, title tags are very important, click the cash link on google to know what keyword work on your site, make sure URL as keyword on it, meta tags are important too, use anchor tags, google master tools account is good to have too, reciprocal links is good,
Conversion to cash:
Its just about getting traffic but the right traffics, web optimiser, have offer will tune your site to google via content variation, trust its important on website, put a link donation on your site for charity is good too, data capture emails is very important on site, need to present your products well, have industry news, clear vision of services and products is good too. Don’t use acronym if you want everyone to understand you, navigate your website with the home page very visible, test your site for colour blindness and mobile viewer, important to personalise newsletter via better email registration on your site as people like bespoke newsletter to general, to get more sale on your site you need to build relationship and trusts,
Franck Robert
(on behalf of Amanda Steadman)
Just register & Watch for free the video from TFM&A 2009 SEMINAR
24 & 25/02/2009
http://www.seminarstreams.com/app/content_media_list.asp?cat=24
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Wealth Success Consulting 
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